Rebranding

https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_paddletek_by_young_laramore.php


This is the first rebrand that caught my eye when I first went to the site. The new paddletek looks more modern and sporty with the sharp edges and the new type face. There also seems to be a general consensus on the new design in comments, and all seem to agree that its fairly bad ass


https://www.underconsideration.com/brandnew/archives/new_logo_for_sams_club.php


This next rebrand is a new logo for sam’s club. This new logo doesn’t work as well as the paddletek redesign. The odd curves in the chevrons don‘t really seem to fit and the lower case font seems odd for a bulk grocery store. The old logo still feels a bit outdated, but this new design just isn’t it.

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